About Quali-Fi
Good research takes more than good software.
Quali-Fi was built by researchers who got tired of the gap between what research teams needed and what the tools actually delivered. The software matters. So does the team behind it.
Our Story
We know this work because we've done it.
Before Quali-Fi, our team spent years doing research. Running focus groups, writing discussion guides, cleaning data at 11pm before a client presentation. We know what it feels like when the software slows you down on a deadline.
That experience is why we built this. Not because we saw a market gap, but because we kept running into the same problems and couldn't find a tool that actually fixed them. So we built one.
The platform is the product. But the people behind it are what make it work for you. We show up when things get complicated, we listen when something isn't right, and we keep building based on what researchers actually tell us they need.
Our Journey
Over a decade of research experience.
Where it started
QFi Solutions was founded by a team of market researchers who had spent years running studies for agencies and brands. The original work was consulting: helping clients design better research, not software.
Custom builds for impossible requests
Clients kept arriving with requirements that existing survey platforms simply couldn't handle. The team started writing custom code and plugins for those bespoke projects, and piece by piece, that work grew into a platform of its own.
Q-Fi Surveys officially launches
The internal tool became a real product: Q-Fi Surveys, a proprietary platform launched under the Logit Group. The first paying customers were research agencies with the same pain points the team had been solving for themselves.
V2, shaped by the people using it
The second major release came straight from user feedback: more visually engaging question types, richer interactions, and a drag-and-drop survey builder. We also began building custom integrations for insights community panels and client apps.
Going deeper on quant
Steady releases sharpened advanced survey capabilities, reporting, and analysis, nearly all of it driven by user requests. Alongside the platform, we built custom business insights tools powered by advanced quantitative projects.
Research goes remote
When fieldwork moved online almost overnight, we kept refining the platform so research teams could keep collecting data without missing a wave.
Security and compliance, hardened
As government and enterprise clients came on board, we strengthened the platform’s security and compliance posture, building GDPR, PIPEDA, and PHIPA support into how it works rather than bolting it on afterward.
Independence, and our first qual modules
Q-Fi separated from the Logit Group to become an independent market research SaaS company. V3 shipped the same year with improved usability and our first qualitative modules: discussion boards, panels, focus groups, and video interviews.
Quali-Fi, our new flagship
Quali-Fi replaced the Q-Fi Surveys platform: one application for qualitative and quantitative research, powered by Rhoxi AI for survey creation and analysis. A more intuitive interface, with advanced methodologies like Conjoint and MaxDiff built in.
Where it started
QFi Solutions was founded by a team of market researchers who had spent years running studies for agencies and brands. The original work was consulting: helping clients design better research, not software.
Custom builds for impossible requests
Clients kept arriving with requirements that existing survey platforms simply couldn't handle. The team started writing custom code and plugins for those bespoke projects, and piece by piece, that work grew into a platform of its own.
Q-Fi Surveys officially launches
The internal tool became a real product: Q-Fi Surveys, a proprietary platform launched under the Logit Group. The first paying customers were research agencies with the same pain points the team had been solving for themselves.
V2, shaped by the people using it
The second major release came straight from user feedback: more visually engaging question types, richer interactions, and a drag-and-drop survey builder. We also began building custom integrations for insights community panels and client apps.
Going deeper on quant
Steady releases sharpened advanced survey capabilities, reporting, and analysis, nearly all of it driven by user requests. Alongside the platform, we built custom business insights tools powered by advanced quantitative projects.
Research goes remote
When fieldwork moved online almost overnight, we kept refining the platform so research teams could keep collecting data without missing a wave.
Security and compliance, hardened
As government and enterprise clients came on board, we strengthened the platform’s security and compliance posture, building GDPR, PIPEDA, and PHIPA support into how it works rather than bolting it on afterward.
Independence, and our first qual modules
Q-Fi separated from the Logit Group to become an independent market research SaaS company. V3 shipped the same year with improved usability and our first qualitative modules: discussion boards, panels, focus groups, and video interviews.
Quali-Fi, our new flagship
Quali-Fi replaced the Q-Fi Surveys platform: one application for qualitative and quantitative research, powered by Rhoxi AI for survey creation and analysis. A more intuitive interface, with advanced methodologies like Conjoint and MaxDiff built in.
How We Work
You get a team, not just a login.
A lot of software companies hand you a help center and wish you luck. We don't do that. When you start with Quali-Fi, you work with people who understand research, not just the product.
Onboarding is hands-on. We help you set up your first project, walk through the parts that matter for your specific workflow, and make sure your team feels confident before we step back.
After that, we stay close. If something breaks, you reach a person who can actually fix it, and we stay on it until it's resolved. If you need advice on how to structure a study, someone on our team has probably run something similar. And when you give us feedback, we take it seriously because most of what we've built came from conversations exactly like that.
The software is the easy part. Trusting the team behind it is what actually matters.
Our Values
What we care about.
We've sat in your chair: our team came from the research side before the software side, and that history shapes everything we build. We answer when you call, with people who understand research rather than a ticket queue. We protect participant data like it belongs to us, with GDPR, PIPEDA, and PHIPA compliance built in. And we build what researchers actually ask for: tell us what's slow or missing, and it gets built.
These aren't things we put on a wall. They're the reasons behind the decisions we make, including the ones that slow us down.
Who We Work With
We work best with teams doing real research.
Every team has different pressures. Here's how we tend to show up for each one.
Research Agencies
We know agencies run lean. You're managing multiple clients, tight deadlines, and high expectations all at once. We work with your team to set up projects quickly, keep client deliverables clean, and make sure your researchers aren't losing time to admin work.
Marketing Teams
Marketing research moves fast. You need answers in days, not weeks, and you don't always have a dedicated research ops person. We help you get set up without a long onboarding process and make sure your studies are sound before they go out the door.
Internal Research Teams
Internal teams often deal with more red tape than agency teams do. Security reviews, IT approvals, accessibility requirements. We've been through all of it with teams like yours and know how to help you clear those hurdles without losing momentum.
Government & Public Sector
Public consultations carry real responsibility. They need to be accessible, multilingual, and held to strict data standards. We've supported public sector teams through the compliance process and know what it takes to run research that holds up to scrutiny.
Let's Talk
Come see how we work.
Book a demo and spend 30 minutes with our team. Ask anything. We'll show you the platform and be honest about what it's great at and where it's still growing.
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