Ad & Concept Testing
Test advertisements, packaging, and creative concepts with heatmap analysis, video feedback, and quantitative scoring before market launch.
Key Features
Purpose-built tools designed for ad & concept testing workflows, from data collection to insight delivery.
Visual attention mapping to understand where people look first and what they miss.
Collect in-the-moment reactions to video ads with timestamped emotional responses.
Standardized ad effectiveness metrics: recall, persuasion, brand fit, and purchase intent.
Compare multiple creative executions side-by-side with monadic or sequential testing designs.
Why It Matters
Measurable outcomes that justify the switch to a unified research platform.
Identify winning concepts before committing production and media budgets.
Iterate on creative elements based on live consumer feedback during development.
Compare results against category norms and historical campaign data.
Get Started
See how Quali-Fi helps teams validate creative concepts with real consumer feedback.
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