Focus Groups & IDIs
Focus Groups & IDIs Built for Modern Research
Plan, recruit, moderate, and analyze group discussions and one-on-one interviews in one connected workflow.
AI Transcript
Ready in <2 min
Live Observers
4 watching
Themes Detected
6 themes
Session Length
47 min
Positive Sentiment
84%
Why Quali-Fi
Built for Real Conversations
Traditional qualitative tools stop at video. Quali-Fi supports the full research lifecycle, from recruitment and scheduling to recording, transcription, and analysis, all in one platform. Whether you’re running focus groups or one-on-one IDIs, the workflow stays connected.
End-to-End Management
Handle recruitment, scheduling, incentives, moderation, and recording without stitching together tools.
Live and Structured Moderation
Guide conversations with discussion guides, prompts, and real-time notes to keep sessions focused and productive.
Immediate Insight Access
Record, transcribe, and analyze sessions quickly so insights move forward while conversations are still fresh.
Platform Capabilities
Everything You Need for Qualitative Research
Purpose-built tools designed for focus groups & idis workflows, from data collection to insight delivery.
Live video focus groups
Host moderated sessions with recording, transcription, and participant management built in.
Live and recorded interviews
Conduct one-on-one IDIs with the structure, flexibility, and rigor professional research requires.
Integrated scheduling and reminders
Coordinate participants and moderators without external calendar tools.
Centralized analysis
Review recordings, tag moments, and synthesize insights directly inside the platform.
Recruitment and incentives
Manage participants and payouts without external tools.
Insight-ready outputs
Tag, summarize, and share findings in formats stakeholders can act on.
How It Works
Structured Interviewing, Operational Simplicity
Measurable outcomes that justify the switch to a unified research platform.
Consistency across sessions
Use discussion guides, prompts, and notes to ensure consistency across interviews and focus groups.
Reduced admin overhead
Built-in scheduling, reminders, and participant management reduce operational work.
Faster synthesis
Move quickly from interviews to insight with recordings, transcripts, and analysis tools in one place.
Who This Is For
Who This Is For
- Research agencies running qualitative programs
- Marketing teams testing concepts and messaging
- Product teams gathering directional feedback
- UX and product research teams exploring motivations
- Organizations needing structured group and individual insight
Get Started
Turn Conversations Into Actionable Insight
Whether you’re running focus groups or in-depth interviews, Quali-Fi gives you depth without the overhead.
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