Van Westendorp Price Sensitivity Calculator
Enter the price points you tested and the percentage of respondents choosing each response. The calculator maps the Price Sensitivity Meter and identifies key price thresholds.
Survey Data
Enter % of respondents selecting each response at each price point
| Price ($) | Too cheap (%) | Bargain (%) | Expensive (%) | Too expensive (%) | |
|---|---|---|---|---|---|
Price Sensitivity Meter
Optimal Price Point
$25.21
OPP: "Too cheap" meets "Too expensive"
Indifference Price
$25.77
IDP: "Bargain" meets "Expensive"
Price of Marginal Cheapness
$15.00
PMC: 50% say "too cheap" below this
Price of Marginal Expensiveness
$35.00
PME: 50% say "too expensive" above this
Acceptable price range
$15.00 – $35.00
Prices within this range face the least resistance. The optimal price point ($25.21) minimises combined "too cheap" and "too expensive" responses.
Want the methodology behind this?
Read our full guide on van westendorp pricing research, covering study design, interpretation, and common mistakes.
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